Live Nation and Yahoo have announced
the first round of artists scheduled to participate in their new live concert streaming
partnership. More than 40 acts (see full list
below) are confirmed for the new channel, which will stream one live concert per day, 365 days a
year. The live-streaming begins on July 15 with a Dave Matthews Band show at the Veterans
Memorial Arena in Jacksonville, Fla.
Live Nation, Yahoo Announce Daily
Live Stream Concert Partnership Other upcoming performances include
a concert from KISS’ 40th anniversary tour; John Legend performing Marvin Gaye's
classic album, "What's Going On,” in its entirety from the Hollywood Bowl; and Justin
Timberlake playing his first-ever concert in Reykjavik, Iceland. Usher, OneRepublic, Gavin DeGraw,
Common, the Neighbourhood and Daughtry have also been confirmed.
A preview of the channel’s first 30
days of concerts can be viewed at yahoo.com/live. "Live Nation produces more than
23,000 annual shows for 60 million fans globally,” Live Nation Entertainment CEO Michael Rapino
said in a statement. “With the Live Nation Channel on Yahoo we are bringing these amazing
artists with great production to the 800 million monthly Yahoo fans. This channel will create
a powerful new way for artists to continue to grow their global fanbase."
With the Yahoo partnership, Live
Nation officially throws its hat into the ring alongside YouTube, Vevo, Vice and other
music-adjacent players vying for a piece of the “upfront” advertising marketplace, valued at
some $20 billion spent on top-tier sponsorships for broadcast television, cable and live
events.
In addition to live-streaming
concerts, the channel will feature an on-demand catalog of songs on video, as well as
behind-the-scenes footage and artist interviews. As previously reported, Kellogg is the program’s first
sponsor and is expected to be involved for a full-year commitment. Advertising executives
familiar with Live Nation's initial sales packages said in April that the company is asking for
upfront commitments in the mid-to-high seven figures.
By Mitchell Peters, Billboard
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