Marketing of film has become one of the most dynamic, rewarding and exciting fields on a global scale. Each filmmaker or promoter must position himself or herself to highlight the achievements of the films in various venues and through diverse channels available today. It is a competitive and a challenging field.
Marketing activities strengthen the films and bring them the spotlight they deserve. Films are marketed through film festivals, through the new media (including social media and direct-to-consumer channels), and in established circuits of distribution that demand innovative strategies.
Film festivals support the cultural wealth of a community as well as the entrepreneurial, creative economy of a city, a region, the nation or on an even larger scale. Such promotional activities, from making a pitch for the film or the script to strategic positioning in the market, make it essential for good ideas to thrive. Opportunities to complete projects at film festivals add the essential dimension of global learning to students’ preparation for successful careers. Arcadia Univerity's M.A. degree program in International Film Marketing opens up employment or entrepreneurial opportunities in the following fields:
- Film marketing at the regional and national level
- Film promotion using public relations strategies
- Marketing and distribution
- Use of emerging, user-savvy technologies to promote films
- Strategic brand development and management for films
- Film festival management, either entrepreneurial or organizational
- Development and implementation of media strategies in film marketing and distribution
For more information contact:
Dr. Shekhar Deshpande, Program Chair
Aracadia University
215-572-2918
215-572-2918
deshpans@arcadia.edu This email address is being protected from spambots. You need JavaScript enabled to view it.
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